Melton Mowbray Town Estate, the charity that manages many of Melton Mowbray's parks and public spaces, has appointed Vividink, the event PR and communications agency, to deliver its B2C and B2B campaigns supporting a drive to bring more public events to the Leicestershire market town.
Melton Mowbray Town Estate CEO, Dean Rees, explained the decision, “One of our main goals is to leverage our fantastic outdoor venue spaces and bring more high-quality events to Melton. We have partnered with Vividink to communicate our unique open-air venue offering to event organisers, bring new events to Melton, and boost the number of retail and leisure visitors throughout the year.”
The Melton Mowbray Town Estate owns and manages approximately 300,000 m2 of open-air spaces, including Melton's town centre parks, the town's market square, and a leisure park featuring an 18-hole golf course, camping, retail outlet and function room. The Town Estate also manages the popular twice-weekly street market, supports local schools and sports activities, and works closely with Melton Borough Council to promote the town as a destination for shoppers and other visitors.
Vividink’s MD, Paul Richardson, added, “It’s great to be working with Dean and the Melton Mowbray Town Estate team, promoting the Town Estate's superb outdoor spaces to event organisers, and helping to build a successful event calendar that will attract more visitors from further afield."
Richardson added, "We're especially delighted to be working with Dean again, after helping him take the East of England Arena & Events Centre from a regional showground to an award-winning large event venue in the pre-pandemic era."
