There is the fine balance when injecting personality into your event. It falls somewhere between familiarity and Old Spice - it is definitely a balancing act. Here are a few tips on how to make your event memorable both and packed with personality.
good design is good business
The main issue when designing the look of an event, is that you have such an amazing idea that you can’t always pull it off. Now, I am not saying you shouldn’t promise the world, but make sure you can deliver. You should always spend time thinking through your design. What theme are you going for? How can you incorporate the theme into the event day?
Off-beat spaces and your comfort zone
This is the first thing people see, and first impressions count. We, as humans, are curious. Whether its knowledge or experiences, we want to be surprised. Off-beat places push us out of our comfort zone in a world of computers, artificial intelligence and apps. Your time and effort will be rewarded if you find the right one. Finding the venue is half the battle, turning that space into a place is something we can help you with.
the Exhibitor, the myth, The Legend
Whether it’s generation z, millennials, Game of Thrones characters, introverts, exhibitors come in all shapes and sizes. But as equally helpful it is to know how to pull these types of exhibitors to your event, it’s good to know about a few things you shouldn’t do. It’s all about making their experience unique and memorable.
The entertainment and experience
The world of events is forever changing and while technology is meant to make our lives easier, this isn’t always the case. There is so much choice for event tech, you may just want to include everything. But, sometimes less is more and it needs to suit your event needs!
Branding, branding, branding
Branding, it goes beyond a pen with a logo. It could be as subtle as the music you play, thinking beyond the free pen giveaway, or simple, giving the customer what they need - not what they want... Ever thought about sponsorship and didn't know where to start? We've got a few ideas for that.
Putting the 'Prof' in #eventprof
Without all those wonderful, talented #eventprofs out there. What would happen to exhibitions? They are the Swiss Army Knife of professionals, having to talk to people they've never spoke to before, start the conversation before the event has even begun, a genius in their field, and even sometimes to be downright barmy.
We have lots of other tips and trends for you in our '17 Trend Tracker. Click here to download it for free.
