So…. what is event registration? And what should you be expecting from your supplier?
Event registration is the process in the simplest terms are the process an individual follows from being interested in an event to turning up at the venue. This will normally involve some specific event registration software and there are many different solutions for organisers to choose from; meaning that choosing a trusted partner is critical. A complicated or dysfunctional process can drastically affect the number of registrants and therefore the success of the event. Getting this process right and in some cases changing the mindset from ‘this is how we have always done things’ to ‘how can we improve the way we do things’ can really help improve success rates.
Have a read of our full post which goes into more detail on the importance of registration forms, data management and ticketing and badges and how they play a part in a successful registration system and, ultimately, a successful show.