The Technology Cross Association Working Group met during the opening day of International Confex and utilised a great opportunity to meet up with the AEO's Business Information Technology Group (BTIG)
The Technology group combined (for their first part) with AEO’s Business Information Technology Group (BTIG) for a round-table-open-discussion regarding advancing the opportunities in working closer together. The collective agreed there is a lack of knowledge or understanding regarding the differing expectations Vs reality of venue Wi-Fi. The Cross Association group will work on creating various tools which will aid in this (re) education.
This combined group agreed to meet annually but continue dialogue through Associations with another joint meeting later in the year IF required given technology advances.
The Cross Association group split from the BTIG for the second part of their meeting, and was led by the group’s chair, Amir Vered through International Confex to another part of Olympia London for a working lunch.
The group also welcomed a representative from Rai Amsterdam who happened to be speaking at International Confex and was invited by Amir to witness our working group session. All welcome the Commercial Director of Exposure Analytics, Rob Murdoch who gave an insightful overview of the benefits of utilising tracking tech to gage the success of an event.
The meeting closed after the objectives for 2019 were discussed.
